Exclusive LLumar Window Tint Viewer Helps Increase Consumer Demand for Automotive Tint

September 29, 2015 - USA

KINGSPORT, TN, September 29, 2015 – Eastman Chemical Company (NYSE:EMN), manufacturer of LLumar Window Film introduces a one-of-a-kind online film viewer designed to show consumers how their vehicles will look with window tint.  Insignia Group LC, leading providers of accessory sales process consulting and accessory sales software, developed the custom tool for LLumar.com  applying Insignia’s software and patented process (US Patent No. 8,566,714).

On the LLumar window film viewer  consumers can choose from 27 top-selling automotive brands and over 3000 individual vehicle models and trim levels with OEM paint colors from model years 2013 onward. Then guests customize front and rear windows to see how light, medium, dark or clear LLumar window tint looks with a 360° view of their vehicles before purchase and installation.

 “The film viewer helps guide consumers through one of the most challenging aspects of window film purchase: envisioning what the tint will look like on their vehicles,” says Mark Gershenson Director, Global LLumar Brand Management at Eastman Chemical Company.  “When consumers can see the results before they buy, they are more confident in their decisions.”

The LLumar window film viewer is now available to our global dealer and distributor network for their online use and showroom display. This unique tool adds value to the consumer buying experience and is an impressive addition for the LLumar network.

“Insignia is thrilled to have been selected by Eastman to build upon our technology and deliver visual innovation to the automotive accessories industry,” says David Stringer, Insignia Group President. “This development reinforces the value on creating an interactive, consumer shopping experience within the automotive aftermarket.”

About Eastman Chemical Company

Eastman is a global specialty chemical company that produces a broad range of products found in items people use every day. With a portfolio of specialty businesses, Eastman works with customers to deliver innovative products and solutions while maintaining a commitment to safety and sustainability. Its market-driven approaches take advantage of world-class technology platforms and leading positions in attractive end-markets such as transportation, building and construction, and consumables. Eastman focuses on creating consistent, superior value for all stakeholders. As a globally diverse company, Eastman serves customers in approximately 100 countries and had 2014 revenues of approximately $9.5 billion. The company is headquartered in Kingsport, Tennessee, USA and employs approximately 15,000 people around the world. For more information, visit www.eastman.com.

About Insignia Group:

Insignia Group is the innovator and industry leader of accessory sales process consulting and configurator software. Insignia drives exceptional vehicle personalization sales training, configurator software, continual leadership and process improvement to the automotive industry. These core deliverables help improve the customer experience, increase customer satisfaction, reduce sales staff turnover and maximize profits. Insignia currently supports 18 vehicle brands, serves dealerships nationwide and its software solution manages the fulfillment of nearly $60.3 million in accessory sales transactions annually. 

Media Contacts:
Maureen Blazevic
maureenblazevic@eastman.com
314.304.7911

Mike Pitkowicz
Director of Marketing
Insignia Group, LCmpitkowicz@insigniagroup.com
888.579.4458 ext: 8621