St. Louis, Missouri, USA – June 4, 2019 – Today Eastman Performance Films, LLC (Eastman) is launching the LLumar® IRX™ Series of automotive window tints, establishing a new top-of-the-line offering for the LLumar automotive tint portfolio. The IRX Series features advanced technology that targets infrared rays and elevates heat-blocking performance to a new level for the LLumar brand.
Infrared rays are a significant source of unwanted heat inside a vehicle, and the concentrated infrared-blocking nanoceramic technology offered in the LLumar IRX Series provides exceptional heat rejection compared to dyed, metallized and lower-performing ceramic films with the same shade of darkness (or VLT).
"The IRX Series is designed to uplift heat control performance for consumers and create strategic growth opportunities for our dealer network,” says Darrell Reed, commercial director for Eastman. “We’re proud to meet the market’s increasingly high expectations for quality and performance with this premium offering.”
Like all premium automotive tints from LLumar, the IRX Series is available in a sleek charcoal shade for the perfect factory match and offered in a wide range of VLTs to satisfy style preferences from subtle to dramatic. Other key features of LLumar IRX include: exceptional heat-forming properties for easy installation, an advanced scratch-resistant coating and adhesive system for lasting durability and a manufacturer’s lifetime limited warranty.
LLumar dealers throughout Canada and the U.S. can place orders for the new IRX Series starting today by calling (800) 851-7781.
About Eastman Performance Films, LLC
With more than 60 years of experience, Eastman is a leading manufacturer and marketer of high performance window tint and paint protection film for automotive applications and window film for residential and commercial applications. The company is headquartered in St. Louis, Missouri, USA and is a subsidiary of Eastman Chemical Company. For more information, visit www.llumar.com.
About Eastman Chemical Company
Eastman is a global specialty materials company that produces a broad range of products found in items people use every day. With the purpose of enhancing the quality of life in a material way, Eastman works with customers to deliver innovative products and solutions while maintaining a commitment to safety and sustainability. The company’s innovation-driven growth model takes advantage of world-class technology platforms, deep customer engagement, and differentiated application development to grow its leading positions in attractive end-markets such as transportation, building and construction, and consumables. As a globally inclusive and diverse company, Eastman employs approximately 14,500 people around the world and serves customers in more than 100 countries. The company had 2018 revenues of approximately $10 billion and