Building on Sponsorship with Hendrick Motorsports
March 5, 2019: Eastman Performance Films, LLC is excited to present the first-of-its kind LLumar® branded mobile trailer, provided by 12-time NASCAR Cup Series champions Hendrick Motorsports. This year marks the second of a three-year agreement with Eastman sponsoring driver Alex Bowman and the Hendrick Motorsports No. 88 LLumar Chevrolet Camaro ZL1, and the company is inviting dealers and customers to “Roll with LLumar" on this mobile expedition.
The new trailer made its inaugural appearance at Eastman’s annual Elite Dealer Conference, which recently wrapped up in Amelia Island, FL, and will make its way to Texas Motor Speedway on March 31. Other anticipated stops include time at Hendrick Motorsports’ North Carolina campus during the Charlotte races as well as appearances at the Bristol and Martinsville races. This “traveling billboard” will also make visits to various LLumar dealers around the country, including a trip to our 2018 National Dealer of the Year, Autoplex in Colorado.
The trailer features interactive visitor experiences – a highlight being the actual race car simulator used by drivers for practice along with the No. 88 LLumar Camaro show car. The car depicts the 2019 LLumar paint scheme and offers enthusiastic participants an authentic yet virtual reality race car driving experience, allowing fans to get behind the wheel of the No. 88 and race like Alex Bowman.
“Last year we were very pleased to earn over a billion impressions and over 900 minutes in national TV time from the sponsorship with Hendrick Motorsports. The thousands of miles the mobile trailer will travel in 2019 provides additional exposure for the LLumar brand and the sponsorship,” said Darrell Reed, commercial director, Eastman. “Countless potential customers will see this trailer while either driving on the road or interacting with it up close. Ultimately, we want this exposure to translate into leads for our dealers.”
Visitors to the trailer will learn about the benefits of LLumar residential window film in addition to automotive window tint and paint protection film through interactive product displays. Race car enthusiasts, Alex Bowman fans and consumers looking for trusted window tint and paint protection film can follow along on Twitter via @AlexBowman88, @Hendrick88Team, @LLumarFilms and Facebook via /AlexBowman88 and /LLumarWindowFilm. Search for #LLumar88 and #RollWithLLumar for news on the No. 88 team and the LLumar mobile trailer.
About Eastman Performance Films, LLC
With more than 60 years of experience, Eastman is a leading manufacturer and marketer of high performance window tint and paint protection film for automotive applications and window film for residential and commercial applications. The company is headquartered in St. Louis, Missouri, USA and is a subsidiary of Eastman Chemical Company. For more information, visit www.llumar.com.
About Eastman Chemical Company
Eastman is a global specialty materials company that produces a broad range of products found in items people use every day. With the purpose of enhancing the quality of life in a material way, Eastman works with customers to deliver innovative products and solutions while maintaining a commitment to safety and sustainability. The company’s innovation-driven growth model takes advantage of world-class technology platforms, deep customer engagement, and differentiated application development to grow its leading positions in attractive end-markets such as transportation, building and construction, and consumables. As a globally inclusive and diverse company, Eastman employs approximately 14,500 people around the world and serves customers in more than 100 countries. The company had 2018 revenues of approximately $10 billion and is headquartered in Kingsport, Tennessee, USA. For more information, visit www.eastman.com.
Andrea Sanders 314-674-1546