Kingsport, TN, Nov. 4, 2015—Eastman Chemical Company (NYSE: EMN)….Window tint dealers, automotive after-market manufacturers and car enthusiasts will experience the excitement of the LLumar® and West Coast Customs alliance during the 2015 SEMA show (Nov. 3-6) in Las Vegas (North Hall, Booth #12117). LLumar has joined forces with the world famous automotive restyling shop known for extraordinary builds that feature LLumar window tint, celebrity clients and the hit television show, West Coast Customs.
Official Window Tint of West Coast Customs
Tint installers will test their installation skills by heat-shrinking LLumar CTX® Window Tint on a spectacular West Coast Customs BMW i8 in the LLumar Booth. Visitors can also watch award-winning tinters demonstrate their installation expertise and share their personal tips for a fast, clean installation. Installers who’ve tested their skills will be entered for a chance to win a trip to the West Coast Customs headquarters in Burbank, CA or free window tint for their vehicle. LLumar will also be featured in the West Coast Customs Experience, where skilled tinters will conduct installation demos on their custom builds.
Witness Self-Healing Paint Protection Film
LLumar Paint Protection Film will be introduced with an interactive scratch demo that showcases the film’s self-healing properties, while wallboards highlight the available point of sale support and consumer messaging. The advanced solvent-resistant clear-coat formulation allows for outstanding product durability and easy installation while the innovative LLumar Edge Guard Tape is a great add-on to any automotive film offering and effective upsell tool to higher end packages of tint and paint protection.
Experience the Ideal Retail Shop
Eastman has conducted extensive consumer research to identify and engage consumers not yet in the window tint category. Eastman has leveraged the research to create a tint shop experience that will attract these new consumers to the category. This shop experience will be brought to life in the LLumar booth with interactive displays and demonstrations.. One such display is the innovative scratch and heal demonstration featuring the recently introduced LLumar Paint Protection Film.
Car enthusiasts attending SEMA will have a chance to experience the benefits of window film via heat demonstration, see how their cars look with the new LLumar window tint viewer, and enter for a chance to win LLumar window tint for their cars. For car enthusiasts not able to attend SEMA, LLumar will post live updates from the show floor including daily video reports. Follow along on Twitter and Facebook. Learn more.
About West Coast Customs
Founded in 1993 by Ryan Friedlinghaus, West Coast Customs is the premiere vehicle modification shop, internationally recognized for its original designs, beyond your imagination concepts, impeccable quality, cutting-edge technology and unparalleled craftsmanship. Recognized as the game-changing car customization phenomenon that was MTV's Pimp My Ride, West Coast Customs' pop culture status and appeal has catapulted worldwide with state-of-the-art West Coast Customs facilities now open in Dubai, Mexico, Germany, Malaysia, Russia and Japan. The West Coast Customs flagship 60,000 square foot facility is headquartered in Burbank, CA with 12 leading-edge departments offering a range of extraordinary custom services for projects of any size, scope or budget.
Eastman is a global specialty chemical company that produces a broad range of products found in items people use every day. With a portfolio of specialty businesses, Eastman works with customers to deliver innovative products and solutions while maintaining a commitment to safety and sustainability. Its market-driven approaches take advantage of world-class technology platforms and leading positions in attractive end-markets such as transportation, building and construction, and consumables. Eastman focuses on creating consistent, superior value for all stakeholders. As a globally diverse company, Eastman serves customers in approximately 100 countries and had 2014 revenues of approximately $9.5 billion. The company is headquartered in Kingsport, Tennessee, USA and employs approximately 15,000 people around the world. For more information, visit www.eastman.com.