New alliance to educate consumers on perils of sun damage while driving
KINGSPORT, Tenn., May 1, 2013 – Eastman Chemical Company (NYSE:EMN), manufacturer of LLumar Window Film, and The Skin Cancer Foundation are working together to help consumers understand that the sun’s harmful rays can penetrate glass – in both cars and buildings. Scientific research is mounting which says that drivers are especially vulnerable on the left sides of their bodies, where they are exposed to harmful ultraviolet A (UVA) rays.
As part of their Skin Cancer Awareness Month initiative, Eastman is supporting The Skin Cancer Foundation’s Road to Healthy Skin Tour, presented by Rite Aid. The Tour strives to save lives by detecting skin cancers early on and educating the public about skin cancer prevention by means of sun protection and the need for prompt, effective treatment. Local dermatologists who have donated their time conduct the screenings in the Tour’s 38-foot RV, customized with two exam rooms. This year’s Tour begins on May 14 in Hoboken, New Jersey and ends on August 30 in Redwood City, California, making approximately 50 stops along the way at Rite Aid stores. Local LLumar window film dealers will be on hand to help consumers understand the benefits of using window film as “sunscreen for your car.”
“Damage from certain kinds of ultraviolet rays is cumulative,” says Dr. Dee Anna Glaser, vice- chair of the dermatology department at St. Louis University. “These rays, called UVA rays, penetrate deep into the skin and can silently accelerate the aging process, cause wrinkles and even skin cancer.” Unlike UVB rays which create immediate effects like blistering and burns, UVA rays create long term damage that is not immediately noticeable. “That’s why many people don’t realize their skin is getting damaged from sitting near windows in cars or even at their desks at work,” says Dr. Glaser.
Protection from the sun while driving a car is recommended by The Skin Cancer Foundation as part of a comprehensive sun protection program. Using high performance window film in a car offers round the clock protection. But not everyone prefers the look of traditional window film. While all films in the LLumar window film line offer UV protection, the clear film appeals to those who do not want the darker window appearance or where the use of dark films is prohibited by state laws. When applied over ordinary glass, this film’s virtually invisible protection blocks up to 99 percent of harmful UV rays and offers full coverage and a long-term skin care solution. LLumar window film acts as “sunscreen” - daily sun protection with a one-time application.
As the world’s largest provider of window film, Eastman executives have a diversified global perspective on the use of window film. “In many Asian countries, window film is in 8 out of 10 cars and is something of a status symbol,” says Mark Gershenson, Director Global LLumar Brand Management at Eastman. “We see a clear need for education in this area in North America. Skin cancer can be prevented and window film is one of the easiest ways to mitigate the risks.”
Lower Temperatures, Lower Cooling Costs
In these times of high fuel prices, every opportunity for savings is important. By reducing the interior temperature of a car, window film can reduce the need to run a vehicle’s cooling system, and that helps a car burn less fuel, resulting in reduced CO2 emissions. Infrared heat from the sun can make a vehicle unbearably hot during summer months.
LLumar window films can be professionally installed at more than 2,000 LLumar and FormulaOne® dealers throughout the United States. They are manufactured in the United States and are backed with a lifetime manufacturer's warranty. Visit www.llumar.com/skinprotection to learn more about window films for skin protection. ‘Like’ LLumar on Facebook to receive skin protection tips www.facebook.com/llumarwindowfilm.
Eastman is a manufacturer member of The International Window Film Association (IWFA), a unified industry body of window film dealers, distributors and manufacturers that facilitates the growth of the industry by providing unbiased research, influencing policy and promoting awareness of window film.